SPARKD’ LAND
ART DIRECTION | DESIGN | MOTION | EVENTS | SUPER MERCH-SLINGER
Welcome to SPARKD’ LAND, the hyper realistic, video-game inspired world of SPARKD’ ENERGY. Designed to test and launch Dunkin’s brand new energy drink, this vibrant booth was a hit at Twitchcon 2024.
The booth had something to explore from every direction. From the grand-prize PC giveaway, to the larger-than-life SPARKD’ ENERGY cup to the Energy Launch game, our booth truly radiated Energy for the Fun of It.
To give attendees a break from the excess of screens in such a digital focused space, I designed an analog game to help convention-goers recharge mentally. 
Score!
After playing our Energy Launch game, winners got a chance to win one of our merch prizes, including these exclusive screen printed posters. Each collectible poster featured one of our drink flavors personified into a hero character.Illustrations by Mechi Bazan
Speaking of heroes, we had 3 characters cosplay as our flavors to hand our samples, answer questions and educate guests about SPARKD’ ENERGY.
To incentivize feedback on Dunkin’s new energy drink, we teamed up with Twitch streamer-run custom PC company Starforge Systems to build a custom SPARKD’ ENERGY rig to give away to one lucky winner. As an added bonus, this collab earned DUNKIN' tons of extra buzzworthy media.
